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Minggu, 04 November 2012

Advertisement

   Advertising is nothing but a paid form of non-personal presentation or promotion of ideas, goods or services by an identified sponsor with a view to disseminate information concerning an idea, product or service. The message which is presented or disseminated is called advertisement. In the present day marketing activities hardly is there any business in the modern world which does not advertise. However, the form of advertisement differs from business to business.


The main features of advertise are as under:
  • It is directed towards increasing the sales of business.
  • Advertising is a paid form of publicity
  • It is non-personal. They are directed at a mass audience and nor at the individual as is in the case of personal selling.
  • Advertisement are identifiable with their sponsor of originator which is not always the case with publicity or propaganda.
The Structure of Advertisement : 
- Language the correct.
- Using Interisting and suggestive
- Text Advertisement should be directed goal,
- Objective ,honest,
- Non allude group or other projus product.

Language of Advertisement :
- Simple,
- Short,
- Using the slogan,
- Attractive,
- Persuasif.


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